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There's no doubt this number will continue to rise as more legislatures elect to open their states to legal online sports betting. That is a staggering 18% of the entire US population! This figure is up 3% year-over-year from 2021 and we expect it to climb in 2023-2024. A study published by American Gaming Association in September 2022 indicated that a record 46.6 million Americans plan to bet on the NFL in 2022. With the 20233-24 NFL season well underway, sports bettors in legalized betting states are flocking to online sportsbooks in record numbers. NFL Betting Even More Popular at the Start of the 2023-24 Season